In school we are reading the book Lean Sartup by Eric Ries. Basically this book is about starting your own business and gives you tips on how to be successful from a different approach. This relates to me because now in school we are starting our own business. My idea? Dipitz (http://rodrigo1villafuerte.weebly.com/blog/higher-faith) go here for more information about it.
Chapter 4 was very important because I unknowingly did what was asked. Just the day before I read it I did in fact make a hypothesis (very important in this chapter) where I thought about what would happen when I shower my product and how they would use it, and how to bring new costumers to discover the product. These are called Valued Hypothesis and Growth Hypothesis. This is essentially the experiment phase. The day of the presentation I in fact brought some samples for the class to try. In my head all of them would like the Bolognese sip, some would like the hummus, almost none would like the spinach, and some might try the guacamole. I was stunned to the fact that the bowls of dips were left almost clean. My hypothesis was thrown to the floor…in a good way.
So after being baffled by the fact that they liked it, and having to create a group, a crazy enough trio of students decided to join me in a journey that if appeared dark at the beginning, might now have a glance of light at becoming something real, Oscar, Belen and Chavez. But we were faced with the following question: What now? And that question expanded into four other questions from chapter 4.
1. Do consumers recognize that they have the problem you are trying to solve?
2. If there was a solution, would they buy it?
3. Would they buy it from us?
4. Can we build a solution for that problem?
These questions were killing us but a classmate,Steve, suggested a really clever and unique idea, why not create a restaurant? It was even more crazy than my original idea but I must admit, the idea of creating a pop-up restaurant did sound fun.
So after a sort of successful trial with my business idea, Dipitz, we proceeded to go for the big thing. After the feedback (very important according to Eric Ries) that was given to our group after a first trial to a number of people we invited, we were ready to create this new restaurant.
After several hours of organising the the budget, the big day came and we launched the first school pop-up restaurant on Friday. We actually, without noticing, used the Build-Measure-Learn Feedback Loop. We had out idea, we build the restaurant, we created the products, we measured the number of dips and costumers through a survey, and after some feedback through the costumers something came to me. |